5 years. 12 clients.
Hundreds of creative briefs.

The concept for this branding was trust and discovery. The handshake graphic represents making professional connections, and the colors blue and teal are associated with trust and discovery. The goal was to create something familiar for finance students using common colors and graphics for finance and trust firms, but still keeping an ‘event-flyer’ style with elements that drive the eye, such as the arrows inspired by graphs and data.